What is Decision Research?

Left to right: Barbara Summers, Andrea Taylor, Yasmina Okan, Simon McNair, Wändi Bruine de Bruin, Richard Hodgett, Alan Pearman and Gulbanu Kaptan
Centre for Decision Research

Decision Research focuses on the way individuals, groups and organisations make decisions. It involves perspectives that are:

  • Descriptive - why and how decisions are made the way they are,
  • Normative - how decisions should be made in some ideal sense, and
  • Prescriptive - how can decision making be made more effective.

It is concerned with how people make judgments and take decisions, particularly in situations involving risk and uncertainty. The research has provided important insights into how and why people do what they do, why they make mistakes that can lead to poor outcomes for themselves and their organisations, and how we can use this knowledge to help them do it better.

Theories and findings from decision research have been applied extensively in such areas as political science, finance, marketing, health, medicine, management and the law. These applications have provided important insights into how decisions are taken in these areas, some of the errors and mistakes made by people, including experts, and how to improve these decisions.

The Centre

Founded in March 1996, the Centre brings together researchers from across the University of Leeds, and other local Universities, who have an interest in human decision making. Its strong multi-disciplinary focus has led to research collaborations across a wide range of disciplines e.g. Computer Studies, Business and Management, Psychology, Philosophy, Transport Studies, Health Studies, Medicine, Civil Engineering, Geography, Law, Education. Despite the different fields of application, much of this work is based on a broadly shared theoretical and methodological core.

Members of the Centre carry out a broad range of research, much of it funded externally, publish extensively in academic journals, edited books and practitioner journals, as well as presenting at major national and international conferences. 

Latest News

Wändi Bruine de Bruin presents at the APS pre-conference

1 August 2016

Below is a video of Professor Wändi Bruine de Bruin presenting at the APS pre-conference workshop - "Opportunities for Advancing Behavioral and Social Research on Aging" - in May 2016.

The workshop focused on advancing discussions in emerging areas of psychological science in aging. Novel approaches currently being taken in the field were discussed and there was cross-talk between researchers with established programs in aging and psychological scientists in other areas.

Papers, presentations and awards

13 July 2016

Wändi Bruine de Bruin presented the following paper at the Society for Medical Decision Making in London, UK: Bruine de Bruin, W., Wallin, A., Parker, A.M., Strough, J., & Hanmer, J. Responses to narratives by recipients varying in numeracy.

Wändi gave an outreach workshop at the Eco Fair organised by the West & North Yorkshire Chamber of Commerce in Leeds, UK.

She is Co-I on a new Netspar-funded grant with the University of Maastricht and pension provider NEST entitled "Engaging pension plan participants: how emotions, peer effects, and life events influence the effectiveness of pension communication". Wändi is also the Deputy Director of the new university-wide Priestley International Centre on Climate, which held its large launch event on 14 June.

A number of CDR members presented at the Society for Risk Analysis-Europe in Bath, UK in June. Gulbanu Kaptan presented the paper “Eliciting expert opinion on consumers’ understanding of the interactions between nutrition, food safety, and food waste: implications for communications” (with Nicholas Piper, Nicola Bown, and Wandi Bruine de Bruin); Andrea Taylor presented the following paper: Taylor, A.L., Dessai, S., & Bruine de Bruin, W. Communicating uncertainty in seasonal climate forecasts in Europe; and Wändi presented the following paper: Lefevre, C.E., Bruine de Bruin, W., Taylor, A.L., & Dessai, S. Climate change concerns come rain or shine: A reciprocal causal relationship between perceived weather changes and climate change concerns.

Sajid Siraj presented the paper “Random spanning trees to elicit preferences from pairwise comparison judgements for multiple criteria decision aiding” at the 28th European Conference on Operational Research in Poznan, Poland on 5 July. Sajid has also had a paper – ‘The mathematical equivalence of the “spanning tree” and row geometric mean’ - accepted in the European Journal of Operational Research with co-authors M Lundy and S Greco.

Barbara Summers and Hilary Bekker were invited to attend a meeting on the NICE Shared Decision Making Collaborative, contributing to discussions on their consensus statement for shared decision making.

Postgraduate Researcher Vedran Lesic won a prize for his poster - “Can consumers know their electricity use? Answers from big data” - at the White Rose Social Science Doctoral Training Centre conference.

Wändi Bruine de Bruin gave a keynote talk – “Decision making competence across the life span” – at the first meeting of the Society for the Advancement of Judgment and Decision Making studies in Palma de Mallorca. Yasmina Okan also presented at this event. Her presentation was entitled “Improving health decision making: Designing graphs to address multiple risk communication goals".

Recent Highlights

10 June 2016

Barbara Summers has had a paper accepted in ABS4 journal Social Science and Medicine. Abhyankar, P., Velikova, G.; Summers, B. A., & Bekker, H. L. (2016). Identifying components in consent information needed to support informed decision making about trial participation: An interview study with women managing cancer, Social Science & Medicine, 161,

Wandi Bruine de Bruin had a paper accepted for publication in ABS4-journal Risk Analysis, entitled "Designing Graphs to Communicate Risks: Understanding How the Choice of Graphical Format Influences Decision Making", with Eric Stone, Abigail Rogers, and Abigail Boker from Wake Forest University and Jacqueline MacDonald Gibson from University of North Carolina. This project was funded by the US National Science Foundation.

Simon McNair, Barbara Summers, Wandi Bruine de Bruin and Rob Ranyard published a paper in ABS3-journal Personality and Individual Differences, entitled "Individual-level factors predicting consumer financial behavior at a time of high pressure." The paper laid the groundwork for Simon's recently awarded Leverhulme Fellowship.

Simon McNair has had a chapter accepted for publication in a book: Rob Ranyard, Sandie McHugh, Simon McNair (Forthcoming). The psychology of borrowing and over-indebtedness. In: Rob Ranyard (Ed.): Economic psychology: the science of economic mental life and behavior, Wiley-Blackwell's British Psychological Society Textbook series.

Simon and Barbara co-authored a research white-paper report for local financial support service Money Buddies (Leeds) entitled “Learning more about who has a Money Buddy through comparisons with the general population”. The full report is available to view online.

Wandi Bruine de Bruin presented conference papers at:

1. Workshop on Subjective Expectations. Federal Reserve Bank of New York, US. "Measuring inflation expectations: Effects of wording, mode, and opportunities to revise"

2. American Psychological Society Pre-Conference on Opportunities for Advancing Behavioral and Social Research on Aging, Chicago IL, US. "Aging and decision-making competence"

3. Smithsonian Museum of Natural Science, Department of Mineral Sciences, Washington DC, US. "A behavioral decision research approach to developing effective communications"

Yasmina Okan gave an invited talk entitled "Graph risk literacy and embodiment: Implications for decision making about health" at a workshop on Information Visualization in the University of Potsdam (Germany), in May.

Simon has been invited to speak at the inaugural meeting of the newly-established Leeds Debt Advice Network, to take place on June 16th. The Network comprises debt advisers from both voluntary and professional sectors. Simon will take about his ongoing research with Citizens Advice Bureau, as well as his recently completed research with Money Buddies.

Andrea Taylor presented work on communicating uncertainty in seasonal forecasts (co-authored with Suraje Dessai and Wandi Bruine de Bruin) at the Center for Climate and Energy Decision Making’s annual meeting.

Andrea is co-investigator on a successful bid for funding from the Medical Research Council. The project, which brings together researchers from York, Leeds, Strathclyde and Cambridge, will focus on developing a reference protocol for expert elicitation in health care decision making.

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