The 2011 programme has been redesigned in response to industry demands where the ability to conduct business in globally dispersed organizations is essential. It is an academically rigorous, research-informed programme that will enable you to develop a diverse set of capabilities and learn new ways of thinking. It also incorporates practical skills based training designed to equip you with strong hands-on analytical and problem-solving skills demanded so much by employers. Key themes include firm competitiveness in the global economy, the factors shaping firm strategy and performance, foreign markets servicing strategies and the choice between foreign investments, licensing agreements, export and strategic alliances, mergers and acquisitions and how the rise of emerging countries affect developed and developing country firms and their strategies. You will explore cultural and ethical issues in international management and how firms respond to the challenges these create.
Our programme draws on the specialist knowledge and research expertise at the Centre for International Business at Leeds (CIBUL), the world’s leading group in International business research and ranked in the world’s top 10 for the quality of its teaching for three consecutive years by the Financial Times (2009). It also offers a number of opportunities for those wanting to continue their academic studies at PhD level.
Career opportunities for International business graduates are vast: Multinational organisations favour managers who have the ability to operate comfortably in different markets, and that can help them reach their international expansion goals. Past students have gone on to work as analysts in world leading consultancy firms, product/country managers, and others have sought to internationalise their family business.
A key part of the programme is the Business Simulation Game where students apply their knowledge in the fields of marketing, international business and corporate strategy to a real life competitive environment, students estimate demand conditions for their product in key regions of the world and make key decisions in terms of product, production, location, pricing, market servicing strategy and distribution. Past case studies include the consolidation of the mobile telecommunications industry and in developing countries, among many others. To see how the class of 2009 performed see www.business.leeds.ac.uk/masters
For further information please visit Leeds University website