GLOSMARC, Global and Strategic Marketing Research Centre. An established and esteemed centre of excellence for scholarly research work.
Our supportive research environment and range of collaborative projects and activities serve to elevate members' research skills and knowledge in order to contribute innovative and impactful ideas to the marketing field.
GLOSMARC is one of the leading centres of research in marketing in Europe. Research is led by Professor Constantine Katsikeas, Arnold Ziff Research Chair in Marketing and International Management and Head of the Marketing Division at Leeds University Business School. The Centre is Directed by Dr Magnus Hultman, Associate Professor of Marketing. GLOSMARC involves an active research community of academics at different levels of seniority, PhD students, and international visiting fellows. GLOSMARC prides itself on cutting-edge scholarship and on its international collaboration with leading marketing researchers and business schools worldwide. Research activities within the Marketing Division are many and varied but centre on two strands of high level research:
- Global and Strategic Marketing
- Consumer Behaviour, Branding and Communications
The 2016 Dean’s Award for Teaching Excellence was once again awarded to the module Global Strategic Marketing. It is the fourth year in a row that this GLOSMARC module wins the award in the large...
Members of GLOSMARC have published work of international excellence within the two research streams, and have engaged with companies, senior executives and academics across all five continents. The quality of the research is reflected in: invitations for presentations at leading international conferences; conference and journal article prizes; invitations to join Editorial Boards of scholarly journals; and ultimately publications in leading scholarly journals including Decision Sciences, European Journal of Marketing, Industrial Marketing Management, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Consumer Psychology, Journal of International Business Studies, Journal of International Marketing, Journal of Marketing, Journal of Marketing Research, Journal of Retailing, Marketing Science, Organization Science, Psychology & Marketing, and Strategic Management Journal.